SEARCH FOR MILLIONS OF PRODUCTS THROUGH SNAP.COM’S
NEW SHOPPING CHANNEL

Perfect Market Technologies and MeziMedia Partner to Add Comparison Shopping Search to Next Generation Search Engine.

Las Vegas, NV (Shop.org) – September 14, 2005 – Perfect Market Technologies, Inc., which operates Snap.com, a next-generation search engine developed to deliver users superior search results with an advertiser-centric business model, today unveiled its new shopping channel - Snap Shopping. Snap Shopping empowers users to compare features and prices of millions of products and locate online coupons associated with those products, giving consumers access to the best deals on the market. Snap.com collaborated with MeziMedia, owners of Smarter.com and CouponMountain.com (Shop.org - Booth #33), to create www.shopping.snap.com, a site that offers smarter, faster search results and valuable discounts for consumers.

“Through our relationship with MeziMedia, Snap Shopping will offer users a wide selection of merchants to choose from with valuable discounts to find what they are looking for at the best price” said Tom McGovern, CEO of Snap.com. “With Smarter.com’s shopping platform and the benefits of CouponMountain.com, this partnership provides a great enhancement to our search portfolio and a valuable resource for consumers.”

Snap.com’s shopping channel leverages the refine-as-you-type (RAFT) functionality that Snap.com has pioneered in their web and news search channels. RAFT allows users to quickly sort and filter listings or products to quickly return the most relevant results.

“Both Snap.com and Smarter.com share the common goal to improve the search experience," said Harry Tsao, co-founder of Smarter.com. "We are very pleased that Snap.com chose our flexible infrastructure designed for partners who wish to offer a powerful comparison shopping search for their site. We are confident that our relationship with Snap.com will grow and serve as a testament to the value we provide in this category."

The shopping vertical will feature over 600 vendors in categories like flowers, movies, music, clothing & accessories and more. In addition, this relationship will position Snap.com as the largest database of discounts available to consumers. These discounts are applied to available products whenever possible.

About Snap.com
Snap.com is a service of Perfect Market Technologies, Inc., and is dedicated to getting users to results they really want in half the time. Snap.com delivers superior relevance and rich interactive listings to broadband users, and offers risk-free, flexible Cost-Per-Action advertising with unmatched ROI to advertisers. Perfect Market is a network company of Idealab, a creator and operator of technology businesses, with additional funding from Mayfield. Snap.com builds on Idealab’s achievements in the search industry, including its creation of the paid search model through its former network company Overture Services, which was acquired by Yahoo! in 2003. Perfect Market Technologies is based in Pasadena, CA.

About Mezimedia:
MeziMedia, Inc. is a global leader helping consumers save money when they shop online through shopping search (www.smarter.com), online coupons (www.couponmountain.com), cash back rewards (www.morerebates.com) and Smarter SMS which provides portable, fast, easy and powerful comparison shopping and coupons from the convenience of a cell phone. MeziMedia Inc. was founded by former Overture Services team members Talmadge O’Neill and Harry Tsao in 2002 and has been profitable every year since inception. The company operates with 80+ employees and in 10 countries including: United States, Australia, Canada, China, France, Germany, Japan, Korea, Spain and the United Kingdom. Company Headquarters are just outside Los Angeles, California with offices in Tokyo, Japan and a wholly owned development and production center in Shanghai, China.

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Perfect Market Technologies, Inc. and Snap.com are trademarks of Perfect Market Technologies, Inc. All other trademarks and registered trademarks are the property of their respective owners. ©2005 All rights reserved.

Press Contacts:

For Snap.com:

Vanessa Castañeda
Idealab for Snap.com
626-535-2895
vanessa@idealab.com

Amy Burke Bessette
Sparkpr for Snap.com
415-321-1873
amy@sparkpr.com

For Mezimedia/Smarter.com:

Alan Wallace
Smarter.com
pr@smarter.com
(626) 932-1111 x114
(650) 678-4819 cell

Harrison Wise
Rubenstein Public Relations for Smarter.com
hwise@rubensteinpr.com
(212) 843-8001

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