Archive for April, 2006

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Snap will bury a number of hidden searches and other goodies (the actual search term visual result, coupons on products, prepaid gift cards, etc) in their search index. Using a hint book, contestants will need to find all the scavenger hunt items and submit them to the judge panel in the quickest amount of time. […]

When you work at a new search engine, one question you constantly encounter is, "So, what makes Snap different?" Over the course of dozens of such conversations, I've discovered that search engine users are most intrigued by the "visual search" portion of my answer: they like the idea of being able to see and […]

From an advertiser perspective, the most interesting thing about Snap is the Cost-Per-Action (CPA) revenue model. Today, Paid Search = Cost-Per-Click, so introducing CPA into this medium can be confusing. It's really pretty simple.
Snap gives you 2 options on CPA: Fixed CPA and Variable CPA. Fixed means you pay us […]

I wanted to let you know about the recent re-launch of the Idealab company site as of March 15th, 2006, commemorating the 10 year anniversary of Idealab starting up business. The site is a solid visual design solution and makes great use of flash as well. We all work in the same loft space […]

It seems like there's a battle of words raging between the major search engines about their search services. Everyone seems to be 'upgrading' their spiders or algos or bots to bring back better and better results. But as much as we hear about that, one has to wonder if it's more than lip service […]

There is something very satisfying about the transparency of good design; when a website or online tool is so well designed it becomes seemingly invisible to the user. Tools that become the extension of your mind, hands and eyes, helping you make decisions without you really formulating them, yet still commanding a powerful presence through […]

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Work with Cal Tech's computer science faculty and/or a research group to create a "call for papers" to help work on advanced search features of Snap, specifically in the areas of helping people search better (i.e., formulate queries in a more usable way).
When the Snap fellow is awarded his/her prize ($5,000 or $10,000) make a […]

When we ask users to explain what meaning Search Engines holds to them they come back with statements that, in one way or another, boils down to:
Search Engines lets me navigate the web the way I want to — cutting through all the noise and go straight to the pages I want.
When we ask them […]

In case your wondering, we include both feed formats! Yes, due to the increasing awareness and demand from the blogosphere in regards to Atom 1.0, we made it a point to include it as a feed for our Snap blog. I know there are some brewing concerns over the extensibility of RSS 2.0 versus Atom […]