I would like to present some marketing strategies and ideas to increase traffic to snap.com.
The strategy is to identify and target market segments that use internet for their business, for finding information, getting leads, and keeping up to date with technology to make them more productive.
=>Firstly, snap.com could target universities providing MBA, and launch a contest for the MBA students, similar to this one (”The other way to Launch contest”).
However, in these contests students should not only provide ideas to market snap.com, but also create banner advertisements for websites or an email campaign advertisement and they could be judged and awarded prizes such as an iPod and also given mementos such as pens, t-shirts with snap.com's logo and company's tag line.
The idea here is to make snap.com popular among those people who will be soon joining companies and organizations as executives, and by making them familiar with snap.com, it would be a wise investment, as these people would now go and recommend it to their friends and colleagues.
This way snap.com would get creative marketing ideas from young minds, have promotional material such as the ads prepared by these students ready and a mind share of students who would soon be the next generation of the workforce.

=>The next strategy is to target vertical market segments such as healthcare, real estate, small businesses, IT industry, Human resource and so on. snap.com should have a rich set of index of all sites related to these vertical segments and could also have separate links to search by these categories.
By doing this snap.com will be able to provide highly relevant and good information to these market segments. A link can also be provided to list products which could be useful and specific to these markets. For example, for the real estate industry, a list of products could include Software such as CRM for realtors and other productivity tools, Books on the subject, sites with MLS listings and so on.
This gives snap.com a way of getting revenues in future from companies who would like to advertise their products in their specific category.
The question is why should snap.com be targeting vertical segments? That is because this strategy opens up a lot of marketing channels for snap.com.
Here is a list of channels and marketing activities that could be taken up by snap.com to promote its new way of search,
Targeting vertical segments makes it easy to get leads from various directories on the internet.
a. Email campaigns can be carried out to create awareness about snap.com.
b. Tie up with a call centre in India and have people call up these leads and tell them about snap.com
c. In popular sites of these vertical segments, have snap.com's banner ads.
d. snap.com could provide informative newsletters for these vertical segments.
In this manner, people could subscribe for these newsletters and the newsletter could be used as a marketing tool for snap.com by giving people links to send it to a friend.
It could also bring in revenues to snap.com from advertisements.
e. snap.com could attend trade shows and other conferences of these verticals and promote their site.
f. It also opens opportunities for co-marketing with companies from these vertical segments.
g. Post information about snap.com on various forums.

=>To have snap.com mentioned on TV you could suggest the site to a show called “Click Online” on BBC World by sending your suggestions to click@bbc.co.uk