SNAP PREVIEW ANYWHERE™ ADOPTION SKYROCKETS AS WEB PUBLISHERS AND BLOGGERS EMBRACE ABILITY TO INCLUDE PREVIEWS ON SITES

More than 15,000 publishers signed up and more than 15 million previews served in five weeks since launch

Free services provide website owners with comprehensive search and site preview capabilities

PASADENA, CA – December 18, 2006 – Perfect Market Technologies, Inc., operator of Snap.com, today announced that more than 15,000 website owners, bloggers and web publishers have signed up for Snap Preview Anywhere (SPA), the company’s free service that delivers cutting-edge site previews to websites. In addition, the company has served more than 15 million website previews in the month since the service became available, and is now serving more than a million previews daily.

Building on Snap.com’s innovative, visual approach to presenting web search results, Snap Preview Anywhere allows anyone visiting an enabled site to hover over a link to receive an immediate glimpse of hyperlinked pages, without having to navigate away from the current page. This allows users to quickly decide if a site is worth visiting before actually clicking on the link. Snap Preview Anywhere provides content publishers with a quick, easy and free way to retain site visitors while offering a much richer user experience.

“SPA is an efficiency tool – it saves time for the reader, and that’s a good thing for the publisher. I like it so much I put it on TechCrunch,” said Michael Arrington, Editor, Techcrunch.com.

Snap Preview Anywhere gives website owners, bloggers and web publishers the ability to leverage Snap.com’s award-winning visual search technology and massive library of webpage images for use on their own sites. Implementing Snap Preview Anywhere is quick and easy. Publishers simply navigate to http://www.snap.com, click on the Partners/Advertisers link, select Snap Preview Anywhere, put the code on their site and Snap takes care of the rest – automatically. A Wordpress plug-in has also been developed.

”We’ve thrilled by the overwhelmingly positive response from web publishers validating our belief that visual previews enhance the search experience,” said Tom McGovern of Snap.com. “With Snap Preview Anywhere, we’re excited to give content publishers of all kinds an easy and free way to employ the same technology that powers Snap.com’s visual search for use on their own sites, making them more engaging and increasing their stickiness.”

Sites that have implemented Snap Preview Anywhere functionality include: http://www.techcrunch.com, http://www.laughingsquid.com, http://www.dexly.com, http://www.crunchgear.com, http://joi.ito.com/, http://mobilecrunch.com, http://lafd.blogspot.com, http://uxmag.com and http://thinkvitamin.com/. Site owners from more than 60 countries have signed up to use SPA. Additional details about Snap Preview Anywhere can be found at http://www.snap.com/about/spa1B.php.

About Snap.com
Snap.com is a web search engine that, with its visual approach to search and intuitive user interface, provides users with a unique and more efficient way to view and interact with search results. Snap.com also delivers to businesses a more cost-effective advertising model that aligns search relevance with advertiser goals while also protecting them from click fraud. Snap.com was recently chosen as one of TIME magazine’s 50 Coolest Websites of 2006 and, according to Hitwise, was one of the fastest growing websites for the month of September 2006.

About Perfect Market Technologies
Perfect Market Technologies, Inc., operator of Snap.com, is dedicated to getting users to results they really want faster. Snap.com delivers superior relevance and visual, rich and interactive search results to broadband users, and offers risk-free, flexible Cost-Per-Action advertising with unmatched ROI to advertisers. Perfect Market is a network company of Idealab, a creator and operator of technology businesses, with additional funding from Mayfield Fund. Snap.com builds on Idealab’s achievements in the search industry, including its creation of the paid search model through its former network company Overture Services, which was acquired by Yahoo! in 2003. Perfect Market Technologies is based in Pasadena, CA.

Perfect Market Technologies, Inc. and Snap.com are trademarks of Perfect Market Technologies, Inc. All other trademarks and registered trademarks are the property of their respective owners. ©2006 All rights reserved.
Contacts

Press Contacts:
Teresa Bridwell
Idealab for Snap.com
(626) 535-2886
teresa@idealab.com

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