PhotoShot™ gives Photobucket’s 41 million users a quick and easy way to integrate photo albums on enabled web sites and blogs

PASADENA & PALO ALTO, CALIF. – MAY 7, 2007 – Perfect Market Technologies, Inc., operator of Snap.com, today announced that PhotoShot™ – part of the recently introduced Snap Shots™ service – has been expanded to support images hosted on Photobucket, the world’s largest personal media site. PhotoShot allows users of enabled sites to view entire Photobucket albums without having to leave the original sites. Additional support for Photobucket hosted videos and slideshows will be added in the coming weeks. PhotoShot, as with all Snap Shots, is completely free and can be implemented with little effort using a single line of Javascript code that can be obtained from http://shots.snap.com.

“We are committed to offering our users new tools for self-expression by expanding options for uploading, editing and sharing their personal media with the world,” said Alex Welch, CEO of Photobucket. “Snap.com’s PhotoShot gives our users new ways to display their albums in ways that are relevant and in context with the rest of their web page or blog.”

”We’re excited to extend PhotoShot to support the more than 41 million users of Photobucket,” said Tom McGovern, CEO of Perfect Market. “We’ve received a tremendous response to the Snap Shots service since its launch last month and the added PhotoShot functionality is just the beginning. We look forward to continually expanding and improving current and future Snap Shots.”

PhotoShot is part of the Snap Shots service which is a new, open platform that intelligently delivers related content such as photo albums, stock quotes, streaming audio and video, product information and more, directly to users as they browse an enabled web page – all in a format that is useful and engaging to users. Snap Shots builds upon the rapid success of Snap Preview Anywhere (now renamed PreviewShot™) which, in the six months since its debut, has been implemented on more than 1 million web sites and blogs, generating more than 10 million shots a day or roughly 115 shots per second.

Snap Shots are a radical departure from the traditional Internet model of forcing users to browse web site after web site, manually trying to find what they’re looking for. Users trigger Snap Shots whenever they mouse over a link in an enhanced web site. Upon triggering, a small window appears providing the user with additional content relevant to the subject of the link or the enabled text. Snap Shots are interactive and put users in control of their surfing, making for a much richer user experience.

To see Snap Shots in action, visit http://blog.snap.com/snap_shots_showcase. Additional sites already using Snap Shots include http://www.techcrunch.com and http://blog.guykawasaki.com/.

About Photobucket
Photobucket is the web’s most popular creative hub, with more than 41 million users linking billions of personal photos, graphics, slideshows and videos daily to hundreds of thousands of web sites, including: MySpace, Facebook, Bebo, Friendster, eBay, Craigslist, Blogger and Xanga. In addition to linking content, Photobucket users share their personal digital media by email, instant messaging, and mobile devices.

Photobucket values creativity, ease of use and reliability, and is constantly investing in new services to enhance the user experience. The company launched a Web-based photo and video editing remix service in February 2007, powered by Adobe, Inc., which allows users to “mashup” photos, images, videos and music. It also offers dozens of slideshow styles for displaying photo and image content, and in March 2007, launched a new Video Uploader with built-in webcam support.

Every day over 7 million personal photos, graphics and videos are uploaded to Photobucket for sharing with family, friends and the online world. The company actively moderates content to create a safe environment for its users, partners and advertisers. Photobucket has offices in Palo Alto, California and Denver, Colorado and is located online at http://www.photobucket.com. For the latest feature announcements and news, please visit the Photobucket blog at http://blog.photobucket.com.

About Snap.com
Snap.com is a web search engine that, with its visual approach to search and intuitive user interface, provides users with a unique and more efficient way to view and interact with search results. Snap.com also delivers to businesses a more cost-effective advertising model that aligns search relevance with advertiser goals while also protecting them from click fraud. Snap.com was recently chosen as one of TIME magazine’s 50 Coolest Websites of 2006.

About Perfect Market Technologies
Perfect Market Technologies, Inc., operator of Snap.com, is dedicated to getting users to results they really want faster. Snap.com delivers superior relevance and visual, rich and interactive search results to broadband users, and offers risk-free, flexible Cost-Per-Action advertising with unmatched ROI to advertisers. Perfect Market is a network company of Idealab, a creator and operator of technology businesses, with additional funding from Mayfield Fund. Snap.com builds on Idealab’s achievements in the search industry, including its creation of the paid search model through its former network company Overture Services, which was acquired by Yahoo! in 2003. Perfect Market Technologies is based in Pasadena, CA.

Perfect Market Technologies, Snap.com, Snap Shots, Shot Central, PreviewShot, and PhotoShot, are trademarks or registered trademarks of Perfect Market Technologies, Inc. All other trademarks and registered trademarks are the property of their respective owners. ©2007 All rights reserved.

Press Contacts
Teresa Bridwell
Idealab for Snap.com
(626) 535-2886
teresa@idealab.com

Bryan Pope
LEWIS PR for Photobucket
(415) 992-4426
Photobucket@lewispr.com