comScore released their March 2008 numbers for ad networks and for the first time identified a new emerging category: Niche Ad Networks. These ad networks have the ability to reach specific audiences and by that help advertisers become more effective in their marketing spend.

We are extremely happy and proud that the Snap Shots Advertising Network is leading this new category with a reach of 9.9% of U.S. Internet users.

The Snap Shots Advertising Network offers advertisers a unique environment where their marketing messages are displayed in premium placements, next to the best content the web has to offer, and reaching a highly-desirable and fully-engaged audience.

Here's more from the comScore press release:

Niche Ad Networks Emerge for Audience-Specific Targeting

As ad networks have expanded their reach and influence online, a new crop of ad networks has surfaced to serve specific demographic and behavioral target segments through both the traditional ad network model and more innovative ad-targeting mechanisms.  While the overall reach of these niche ad networks is eclipsed by the more generalized ad networks, their ability to precision-target niche audiences helps advertisers reduce wasted ad impressions.

One example of a behaviorally targeted ad network is Snap Shots Network, which delivers ads to users of Snap.com’s Snap Shots. The network reached more than 18 million U.S. Internet users in March…

To learn more about our offering to advertisers, visit the Advertisers page or download our media kit.