Employment Opportunity Profile

Job Description:
Snap is looking for a Marketing Director who will conceive and execute Snap’s marketing and communication efforts to build awareness of Snap’s services and support business development and ad sales which in concert drives revenues.

Responsibilities:

• PR and Promotions – Go beyond writing the press release. Conceive and execute interesting, informative PR strategies including events and speaking engagements that reach key influencers in blogosphere and advertising industry. Maximize contributions by working with outside PR firms. Develop promotions that support publisher acquisition and retention.
• Website and Marketing Collateral Messaging – Define and write / direct copywriting
• Blog and Social Media Tools – Grow awareness through contemporary tools such as our blog, Facebook and LinkedIn groups, Twitter and the like.
• Newsletter Communications to Publisher Partners – Define and execute using bulk e-mail software.
• Tradeshows – Manage Snap’s presence at key online marketing and Web 2.0 type shows.
• Business Development and Sales Support – Sweat over crafting and communicating our story including defining materials that support BD and Sales.
• Sponsorships / Advertising – Identify and manage appropriate sponsorships and targeted advertising.

The Marketing Director also will help with crafting internal communications to Snap team members.

Candidates need to have strong background in marketing and PR for an online business and will lead both strategic and tactical decisions and hands on execution. The Director will serve as marketing leader of the company.

Essential Job Duties:
Strategize, Plan, Execute, Analyze, Iterate all to budget.

Requirements:

• Intelligence: We are looking for IMPACT players who can hold their own with a very bright team.
• Drive: Not only do you have the horsepower but you gotta be willing to run full bore. You have to be someone who will make stuff happen and will overcome the obstacles that we are constantly presented with. We are looking for someone who is a self-starter and can turn over every rock to find the resources needed to get the job done. Must be able to work proactively toward delivering the marketing initiatives necessary to achieve company goals, without an exact roadmap.
• Communication Skills: We need an extrovert to balance the rest of us. The Director needs to have superior written communication skills.
• Creativity: Needs to be able to creatively approach problems and solve those using limited resources.
• Positive/Can-do Attitude.

All the other stuff:

• Experience: candidate must have 6+ years marketing experience with specific experience in web including online advertising, social media, or ad networks.
• Planning: We hate fire drills and poorly thought through programs. Candidate must be both personally and departmentally well-organized, able to lead cross-department team to plan and launch products. Requires a combination of strategic/creative thinking.
• Management and Execution: Sweating the details - proven ability to manage all components of marketing plans in a highly dynamic business. Requires willingness to sweat the details and hold one self and others to high standards.
• Metrics and Analysis: Strong ability and comfort with analytical techniques to evaluate and optimize performance.

Educational Requirements:
BA in a related field, MBA desirable.

Reporting Relationship:
Reports to VP Products and Operations.

Company Overview:
Snap is one of the largest distributed media networks on the Internet, already reaching 9% of the US audience and 35 million unique global users each month in 48 languages. Over 100 times per second, we reveal the content that users want, in the best form possible, and deliver it to them right where they are.  Our Snap Shots products  are used on over 2,000,000 websites and blogs, who appreciate the improved experience we provide their users along with the additional advertising inventory we create. Our Engage products help major content owners add depth to their own offerings and extend their reach across our network to build awareness, traffic and revenue. Together, they comprise a complete solution that’s helping to re-aggregate content and users in an increasingly fragmented Internet.
Snap’s business model is based on selling advertising on the Snap Shots products.

Launched in 2006 by Founders Bill Gross , Snap is backed by blue chip Venture Investors including Mayfield Fund  and Idealab.

Environment:
Snap is a mid-stage start-up. Snap has achieved it market success with a relatively small team (less than 30 employees) of HIGH IMPACT team members.  Snap intends to continue to follow this strategy of keeping the organization small in the immediate term but will expand as revenues grow.

The Snap environment is a start-up where employees are personally passionate about the products and building the business and will do what ever is necessary to achieve our shared goals.  It is a meritocracy where great ideas from any team member is celebrated and pursued yet “good ideas are killed as we only have time for the great ones.”  We are an “always on” team that values fact based decisions, speed, entrepreneurship and sweating the details.

Company Benefits:

• Competitive salary
• Stock options package
• Comprehensive medical, dental and vision plans
• Life insurance
• Company holidays and Paid Time Off (PTO)
• 401k
• Subsidized lunches, excellent coffee, free snacks, fruits and free soft drinks
• Casual dress
• Great working environment

Position Location:
Pasadena, CA

INTERESTED CANDIDATES SHOULD SUBMIT THEIR RESUME AND SALARY HISTORY TO: www.idealab.com/careers

Snap is an equal opportunity employer.