Joe Sarmiento
Posts: 3
On the web: snap.comI manage the Sales and Business Development functions for Snap. Basically, what that means is I find advertisers for Snap, and work on getting more traffic for our advertisers on Snap. In the course of doing these functions, I get to talk to a lot of different people. I'll try to share best practices for advertisers here in the blog. I'll also keep you updated on new products and partnerships that affect our advertisers. Prior to coming to Snap, I was at Overture/Yahoo Search Marketing where I helped advertisers make sense of the first step in performance marketing, pay-per-click advertising. Snap is taking that concept to the next level with pay-per-action.
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We've been running hard this year to create an advertising environment that is meaningful and impactful to our customers. Part one of that goal was to first create a site that is useful for searchers and offers them a reason to try Snap. We launched the new Snap just over 6 months ago […] |
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The click fraud issue first started to come to light around 2004. Click fraud can take many shapes, but is most egregious when unscrupulous types create programs to systematically click on paid listings in order to profit from the revenue created by participating in publisher programs like Google's Adsense and Yahoo's YPN. |
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From an advertiser perspective, the most interesting thing about Snap is the Cost-Per-Action (CPA) revenue model. Today, Paid Search = Cost-Per-Click, so introducing CPA into this medium can be confusing. It's really pretty simple. |
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